Mediaocean Acquires Symsys To Expand European Operation

Mediaocean — New York (August 6, 2020) – Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider.

Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market for global marketers, expected to represent €4 billion in advertising spend this year per eMarketer and home to many premium global brands. This acquisition expands Mediaocean’s global presence and will integrate media planning and digital media buy management to its existing production, creative, and bill-pay applications in the Dutch market.

“The acquisition of Symsys is another key step in Mediaocean’s continued expansion in Europe and worldwide, servicing global marketers, agencies, sellers and the wider advertising community.” said Bill Wise, CEO, Mediaocean. “Incorporating the Symsys team and platform will helps Mediaocean deliver our modern system of record for omnichannel advertising across geographies.”

“We are thrilled to join the Mediaocean team, which shares our dedication to building global solutions that drive efficiency and operational excellence for our agency customers and their brand clients,” said Gerard Taams, CEO Symsys. “Now more than ever, it is critical to deliver media solutions that drive accountability, productivity, and collaboration. Mediaocean’s existing scale, global presence, and cross-media end-to-end solutions will expand our capability set and will bring Dutch media management closer into the fold of agency and brand global operations.”

The acquisition of Sysmys is the eleventh acquisition by Mediaocean in the past five years. Most recently, Mediaocean announced that it had acquired 4C and that deal has now closed. This week the company merged the Mediaocean and 4C senior executive teams with these direct reports under Mediaocean CEO Bill Wise:

● Dr. Alok Choudhary has been named Chief Scientist and will join the board of directors. Alok previously served as Founder, Chairman, and Chief Scientist at 4C.
● Lance Neuhauser has been named President. Lance previously served as Co-Founder and CEO of 4C.
● Karan Khanna has been named Chief Technology Officer. Karan previously served as Co-Founder and CTO at 4C.
● Anupam Gupta has been named Chief Product Officer. Anupam previously served as CPO at 4C.
● Nick Galassi will continue in his role as Chief Financial Officer and Chief Operating Officer.
● Jessica Ramirez will continue in her role as Chief of Staff.

Wise added, “The combination of 4C and Mediaocean has created a dream team that will deliver innovation at a pace unmatched in the industry. Our product and engineering teams represent more than half of the combined company and I’m confident that Anupam and Karan will activate our full potential as we build a consolidated platform. With continued leadership from Alok, Lance, and Nick and the steady hand of Jess, I’ve never been more excited about how Mediaocean will operate.”

About Mediaocean
Mediaocean is the modern system of record for omnichannel advertising, bringing together brands, agencies, media owners, technology, and data partners. A platform to control critical data related to marketing investments, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analyzing, optimizing, invoicing, and payments. Mediaocean processes $150 billion in annual media spend, employs 1250 people across 20 global offices, and is part of the Vista Equity Partners portfolio of software companies. Visit for more information.

Mona Khaldi

Symsys offers unique solutions for workflow and project management.


The comprehensive solution daily used by hundreds of creative and media agencies. From large global to compact local.


Addition to Symsys9 Intended for project managers, account people and everyone else working on projects.


Project management optima forma. Planning, managing, monitoring, all content, good teamworking and much more


Compile reports yourself with real-time data from other Symsys applications.

 Our products

Symsys offers unique solutions for workflow and project management. Flexible, fully self-adjustable to your work processes. For optimum cooperation between all those internal and external involved . For project and resource planning. For project and media handling. Integrated financial administration. With all understanding of what is done and what is to come.

Symsys has proven itself for more than 30 years in the communications industry.

Symsys solutions are self developed and supported, guided by the knowledge and experience of our business consultants.


For all your projects, CRM, financial administration and media handling as needed. Really all-in-one!

The comprehensive solution daily used by hundreds of creative and media agencies. From large global to compact local.
For all their projects, CRM, financials and media handling if needed. All in just one business application that comes with a full, lite and mobile version. SaaS of course.


Project management following your own work processes. Always real-time access to data. The entire operational organization from quote to invoice.


Symsys9 handles the entire work process from planning and buying to complaints. Including the Symsys Mediabase that contain actual data of thousands of online, offline and broadcast media.


Always ready, real-time available information. Every transaction from projects and media is added automatically and that makes the accounting part of Symsys9 really integrated. Making another finance application superfluous.

Explanimation SYMSYS9


For project managers, account people and all others who work on projects.

Other user experience. Functions have been simplified and optimized. Working from dashboards is well-arranged, Finding data is quick and easy.


Windows are optimally used. Data is divided into tabs and unimportant information is not shown


You update relationships quickly, complete with contact moments, pipeline with expectations of prospects, pitches and quotes, with reminders for timely follow-up.


What you do with SymsysLITE is exactly present in Symsys9 and vice versa. Project managers, account people and everyone else working on projects use SymsysLITE. Others use Symsys9 for financials, media and management.

Factsheet SYMSYSLite



Symsys Workflow – Projectmanagement optima forma.

Project management optima forma. Planning, managing, monitoring, all content, good teamworking and much more. Fully self-adjustable to your work processes. Simplify complexity, achieve strategic objectives and reduce operational costs with just one solid but easy to use business application. SaaS of course.


Resource planning in SymsysWS is exceptionally clever and gives you a constant direct overview of everything that is happening.


Proofreading, view versions of files, view files next to each other, comparing files on bit level, show differences in a third screen, zoom, area marking, notes, signs : it’s possible with the compare tool of SymsysWS.


Advancing insight leads to optimization of work processes with the aim of improving quality, faster results, reduced time-to-market and cost reduction.


Compile reports yourself with real-time data from other Symsys applications.

Compile reports yourself using real-time data from other Symsys applications Safe and secure with SYMSYSINSIGHTS. For further processing as an export file to Excel or – more advanced – to a BI application such as Tableau or Microsoft BI.


SYMSYSINSIGHTS contains a library of APIs to enable an easy export both as data and as file to Excel or BI apps and compile and edit data in any way.


Like SYMSYS9,  SYMSYSLITE, SYMSYSWS and SYMSYSMEDIA, you make use of SYMSYSINSIGHTS through the internet. Log in via your own URL with a unique username and password. These and access rights are maintained by IT or application manager of your own organization.

About us

Your success is our success
 Providing automation solutions for business service providers is in our DNA of the past, present and future. Through continuous innovation, we help our customers achieve success. 25 professionals. Fully owned by those who started Symsys in 1987 and their successors.

The vision of Symsys
With you, we work on a better future for your organization. We do so by continuously providing the best possible insight into organizations, projects and processes 

Our Mission
We constantly strive to improve our products and services further.

Our values
Teamwork is essential to stay ahead in a rapidly changing world.

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